In this episode of The Produce Industry Podcast Patrick Kelly takes a leap into the Virtual World of UNITED FRESH LIVE. Patrick gives a brief overview of his experience before and during the showcase. We talk about the entire process of logging into, uploading your picture or avatar, finding all those booths, learning about badges, messenger and all the zoom workshops. There will be many lessons learned from this show and there must be listening, learning and change to overcome this new transition. Tomorrow we will cover in more depth workshops and hear from some of the exhibitors and attendees about their experiences.