WK46 – FRESH FROM THE FIELD FRIDAY’s w/ Robinson Fresh – EP16

In this episode of Fresh From the Field Friday’s with Dan Avakian, hosted by The Produce Industry Podcast we have our first featured guest Michael Castagnetto, President of Robinson Fresh! Robinson Fresh was started in 1905 and has been operating in the produce. industry for over 100 years!! Dan and Michael talk about the new consumer brand that Robinson Fresh has launched along side of their other leading brands such as Welch’s, Happy Chameleon, Misfits, Motts, Melon Up and Tomorow’s Organics. 

Michael will give some overview of the brands, the products that are being packed and where to find these products. Without a brand how do we have loyalty? We need to create something that will emotionally touch the consumer to create more opportunity to eat fresh produce and repeat purchases. 

Robinson Fresh has dedicated hands that bring fresh produce to you 365 days a year. With growers in 40 different countries and proprietary seeds planted year round, they provide a consistent, global supply of fresh produce. Robinson is here to listen to your needs and to provide a fresh strategy to help you differentiate yourself from your competitors.

Join Dan this week as we interview our first BRAND LEADER with brands hitting your marketplace. 

FANCY SPONSORS: Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com,  Noble Citrus: https://noblecitrus.com & Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com

CHOICE SPONSORS: Equifruit: https://equifruit.com, Arctic® Apples: https://arcticapples.com and Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com

STANDARD SPONSORS: Indianapolis Fruit Company: https://indyfruit.com and John Greene Logistics Company: https://www.jglc.com

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