John is a true luminary in the fresh produce world, whose deep-rooted passion for agriculture and history has been flourishing since childhood. With over 15 years of experience in the produce industry, John has not only earned the respect of his peers but has also garnered recognition for his outstanding achievements in sustainability, innovation, branding, and marketing. As a devoted history enthusiast, John enriches The Produce Industry Podcast's History of Fresh Produce series with a treasure trove of historical insights and captivating anecdotes, creating an engaging and insightful journey through the world of agriculture and its rich heritage.