A powerful cold spell is sweeping across the United States — from snow flurries in Florida to citrus growers on alert in California and Texas. In this episode, we break down how the freeze is affecting produce supply, harvest timing, transportation, and pricing, all while recapping recent travels from Tucson and the SWIPE Conference. Weather volatility is shaping the market in real time, and we explore what buyers, shippers, and retailers should expect in the coming weeks.
Then we shift gears as the show heads to Berlin, Germany, for Fruit Logistica — one of the world’s largest fresh‑produce trade events. We look at Berlin’s unique history in global food logistics, what to expect at the show, and the innovations likely to shape the year ahead. Special thanks to our international marketers DRC, VOG, and Global Women Fresh. Join us for a global look at produce as we get ready to head across the pond.
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