In this weeks episode of The Produce Industry Podcast we talk with Ali Cox, 5th generation farmer and owner of Noble West. Ali has created strategies for retail marketing on behalf of their clients and working with clients to build retail tool kits. This will elevate the conversation with customers in providing the right data and approach.
Some of the programs that are running are social media campaigns on target marketing with certain items for specific content. Retailers are being asked to create content, but are not able to do this at a level where it can ben done from an outside firm.
Let’s learn about paid digital campaigns, social media plays, photography, press releases and cross-promotion!
FANCY SPONSORS: Flavor Wave, LLC.: https://flavorwavefresh.com, Noble Citrus: https://noblecitrus.com, Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com, John Greene Logistics Company: https://www.jglc.com, Bell Harvest Sales; https://www.belleharvest.com/ and Summer Citrus From South Africa; https://www.summercitrus.com
CHOICE SPONSORS: Equifruit: https://equifruit.com Arctic® Apples: https://arcticapples.com Sev-Rend Corporation: https://www.sev-rend.com, Jac Vandenberg Inc.: https://www.jacvandenberg.com , WholesaleWare: https://www.grubmarket.com/hello/software/index.html Continental Fresh, LLC: https://www.continentalfresh.com and RPE/Tasteful Selections: https://www.tastefulselections.com/ , Apeel Sciences: https://www.apeel.com/, Thx! Dreams https://thxdreams.com/, and Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com
STANDARD SPONSORS: Freshway Produce: https://www.freshwayusa.com , Yo, Quiero/Fresh Innovations, LLC.: https://yoquierobrands.com/ Ben B. Schwartz & Co.:https://benbdetroit.com/ Global Women Fresh: https://globalwomenfresh.com/ Empower Fresh: https://empowerfresh.com/ Peak of the Market: https://peakofthemarket.com/and Citrus America: https://citrusamerica.com
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